Case Study

ARROWHEAD

Two women mountain climbing outdoors in a forested mountain landscape, wearing helmets and climbing gear, with one smiling and holding a water bottle.
French Bulldog lying on a rocky surface, drinking water from a plastic bottle held by a person
Group of people hiking on a wooden bridge in a forest, smiling and enjoying the outdoors.
Group of hikers walking uphill through a grassy meadow with a river flowing through a forested valley and mountains in the background.
A woman with a backpack drinking water outdoors in a mountainous landscape with trees and a river.
A man with a red helmet and sunglasses holding a large bottle of spring water while a wet golden retriever stands on the tailgate of a pickup truck, with water splashing around on a sunny day.
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SUMMARY

Hogarth came to Whirlwind with a challenging opportunity: produce an action and outdoor driven campaign for Arrowhead Water, shot in the natural elements of Arrowhead’s water basin. Whirlwind was hired for our experience and connections in the action sports and outdoor space.

The goal was to cast and shoot real athletes in their element, while still making each sport feel accessible to everyone.

SERVICES

/CASTING
/LOCATIONS
/PRODUCTION

KEY TAKEAWAYS

From bid to production, it was a fast 10-day pre-pro in late spring to catch the last of the snow in Lake Tahoe. The full campaign was shot over 3 production days, covering skiing and snowboarding, rock climbing, camping, hiking and mountain biking.

Whirlwind pitched the full creative team to Hogarth, hired the director, DP and photographer, and cast all the talent.

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Vision-led. Detail-obsessed. Always on.

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