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      <image:caption>Two women mountain climbing outdoors in a forested mountain landscape, wearing helmets and climbing gear, with one smiling and holding a water bottle.</image:caption>
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      <image:title>Case Study - Arrowhead</image:title>
      <image:caption>French Bulldog lying on a rocky surface, drinking water from a plastic bottle held by a person</image:caption>
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      <image:caption>Group of people hiking on a wooden bridge in a forest, smiling and enjoying the outdoors.</image:caption>
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      <image:caption>Group of hikers walking uphill through a grassy meadow with a river flowing through a forested valley and mountains in the background.</image:caption>
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      <image:caption>A woman with a backpack drinking water outdoors in a mountainous landscape with trees and a river.</image:caption>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Amazon Astro</image:title>
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      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/a97fa393-6d52-4ed9-a94a-496f418fdeb5/bragg-6.jpg</image:loc>
      <image:title>Case Study - Bragg</image:title>
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      <image:title>Case Study - Bragg</image:title>
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  </url>
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    <loc>https://www.wcinc.co/case-study-vfpl</loc>
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    <lastmod>2026-10-17</lastmod>
    <image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/9cca5bdc-0711-4e09-94c6-6bc3450d5cde/more-under-armour.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/84d55ab2-a25b-436b-ad7a-5187a5355ef2/more-amazon-astro.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/32be0be7-9469-4010-b7b1-bec8e2ac7fbe/vfpl-1.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/b1c3d31c-ed5a-45bc-8382-626be1fb90eb/vfpl-4.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/2d0d2a61-74ae-43c6-9eea-a1fcd0106c8c/vfpl-6.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: rafters in a canyon under the line "Be real. Know the country. Throw yourself at it."</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/8ebf1b88-3f0e-42f4-8dff-57d95a8f1d54/vfpl-chappy-1.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Chappy in a trucker cap looking out over the desert</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/034d9637-58b7-41be-bf7e-9cc7dd0895ba/vfpl-nick-1.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Nick in a cap holding a surfboard on the coast</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/05d366e6-15df-4cb4-9c1b-fe02b09d9f73/vfpl-jonas-1.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Portrait of Jonas by a river</image:caption>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: "A Brand is a Story that's always being told."</image:caption>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Chappy in a chest rig standing in desert brush</image:caption>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Nick smiling in a cap by the ocean</image:caption>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Jonas casting a fishing rod from a rocky riverbank</image:caption>
    </image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: mission statement</image:caption>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Chappy sitting on a rock beside a woman, overlooking the desert</image:caption>
    </image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Nick surfing a wave</image:caption>
    </image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Military patches, medals and photos laid out on a table</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: vision statement</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Chappy smiling among desert plants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/ee68a6df-fb0c-45fa-8374-38f2dec151a9/vfpl-nick-4.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Nick in a wetsuit waxing a surfboard on the beach</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/0deddf08-81bd-4fb3-88bf-1fc0e1856b3c/vfpl-jonas-4.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Hands holding a shell of smoking sage</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/4311ca76-b1e6-4f3a-889c-8f3d7cc9ff46/vfpl-brand-14.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: positioning statement</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/1b4883f2-10bb-47f1-b41b-9dd406720b4b/vfpl-chappy-5.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Close-up of a tactical chest rig with a knife and patches</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/d50c4b53-2ae7-41d9-8cb1-af8861201d56/vfpl-nick-5.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Nick in a wetsuit holding a surfboard, looking out to sea</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/3ebf0e1a-b9a0-46ae-9f8f-83adde37a768/vfpl-jonas-5.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Jonas sitting on a log beside a river</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/11010c66-bb8d-4775-9f5e-bb7e834abc19/vfpl-brand-20.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: primary Veterans for Public Lands logo on light and dark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/a9471b54-12d1-4172-a855-0b0da69d453b/vfpl-chappy-6.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Chappy seen from behind wearing a patched backpack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/a82bea87-5a1b-4812-92e5-78fa6e13c6bc/vfpl-nick-6.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Pouring coffee from a camp stove on a rocky beach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/c0019d8a-efb6-4f5e-a591-ef547df382eb/vfpl-jonas-6.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>Jonas holding burning sage, a beaded tassel necklace at his chest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/0f04e904-81cf-455c-9fd0-59fce2aa9a00/vfpl-brand-21.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: logo color variations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/6444a3fb-f681-49d3-b359-354024caa7a6/vfpl-brand-24.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: VFPL secondary wordmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/d07e3c29-bdd5-4f3b-9949-e866487a99e3/vfpl-brand-25.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: circular social marks and highlight icons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/213a4609-c466-4b3c-bd59-87f06257f9d7/vfpl-brand-26.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: event badges, including Browns Canyon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/5fb25375-ff12-4ce5-9a23-a8e6da37e797/vfpl-brand-27.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: event collateral, welcome packet and postcards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/b6e59477-ee95-4a8a-90bf-e13a90e2460b/vfpl-brand-28.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: event capsule merch collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/52522d29-fa4d-45f9-8449-25d7d76457e7/vfpl-brand-29.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: color palette drawn from public lands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/2a0c681a-0fd8-4793-9637-2567dd7ab75b/vfpl-brand-30.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/ac027e71-b351-4c98-a28d-f9f569c4bf15/vfpl-brand-33.jpg</image:loc>
      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: website on mobile</image:caption>
    </image:image>
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      <image:title>Case Study - Veterans for Public Lands</image:title>
      <image:caption>VFPL brand book: environmental signage and billboards</image:caption>
    </image:image>
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    <loc>https://www.wcinc.co/case-study-athleta</loc>
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    <lastmod>2026-10-18</lastmod>
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      <image:title>Case Study - Athleta</image:title>
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      <image:title>Case Study - Athleta</image:title>
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      <image:title>Case Study - Athleta</image:title>
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      <image:title>Case Study - Athleta</image:title>
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      <image:title>Case Study - Athleta</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/8341c0e5-2337-4324-910f-48649b6e3860/MEXICO%2BMISHA.001.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/03557d54-e0cc-4ab1-8ea0-b072676ed94b/Untitled.002.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/b0a6b166-46b9-4600-bc21-1af86ef3c84c/Untitled.003.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/6f39960d-c273-42fa-984c-00e3e4d5e603/Untitled.004.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/0ecb3501-3ec5-4035-b6d9-e149a7dc4908/Untitled.005.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/be142eb9-bbd6-48c6-b915-b7551de7bb52/Untitled.006.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/9e1c5840-5b2c-4598-969c-948c3419c9a6/MEXICO%2BMISHA.008.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/c36612da-53cb-4db4-b1fd-b3a6a6a0e88c/MEXICO%2BMISHA.009.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/507e1e03-1f3a-41f7-ae39-4af424ed9f6b/athleta-4.jpg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/d799f95f-a63b-4971-a54e-3eb293c277af/MEXICO%2BMISHA.010.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/8086773c-9b91-479b-9c31-a82233b89a47/MEXICO%2BMISHA.011.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/26b97c0b-d99f-46d5-8ef7-c5f11e969c2b/MEXICO%2BMISHA.012.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/379eebe4-8cd8-40bd-82b1-890f7e05532d/MEXICO%2BMISHA.013.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/1a357928-fcea-4d30-bef7-a2d9fd869f2d/MEXICO%2BMISHA.014.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/d21915ad-58b4-4a10-91dd-e2814cb4585a/MEXICO%2BMISHA.015.jpeg</image:loc>
      <image:title>Case Study - Athleta</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/6aaaeee4-0610-414f-a380-1e672f5eb0f3/MEXICO%2BMISHA.016.jpeg</image:loc>
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    <lastmod>2026-10-19</lastmod>
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      <image:title>Case Study - Harrah's</image:title>
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      <image:title>Case Study - Harrah's</image:title>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Group of friends cheering at a casino table under neon lights</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Fun is boring." and "Fun has a poster of Funner above its bed."</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Woman with silver braids laughing in a patterned jacket with a cocktail balanced on her head</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Fun has a curfew. Funner calls the shots." and "Fun is boring."</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Older man in white sunglasses and an open blue robe embroidered with cocktails</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Fun follows the crowd. Funner starts one." and "Fun waits for Friday. Funner hijacks a Tuesday."</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Bearded man in a gold floral shirt holding a martini while champagne pours</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Fun is boring." and "Funner canceled Fun's early check out."</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Man in a cowboy hat and tiger-print robe pouring champagne in a bubble bath</image:caption>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Life, liberty, and the pursuit of Funner." and "Fun is a plan. Funner is a plot twist."</image:caption>
    </image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Man in a gold sequined suit floating in a pool holding a cocktail</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/911fc7fb-7728-4d96-b3a9-ce3b748c40fd/harrahs-ad-06.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Fun waits for Friday. Funner hijacks a Tuesday." and "Fun wants to be Funner when it grows up."</image:caption>
    </image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Two Harrah's posters: "Funner keeps Fun on a short leash." and "Fun is boring."</image:caption>
    </image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a woman holding a small dog</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/a2a0c5e3-7980-4d08-aefd-b6de17fd5ad3/harrahs-ad-09.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a man in a floral shirt as champagne pours</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/c9bd2cc2-288f-4fe7-ae54-404a789d1fd5/harrahs-ad-10.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a snorkeler in a pool between a pair of legs</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/2f182ad2-4faa-4287-bf48-8d5ebd0f718c/harrahs-ad-11.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a couple in swimwear by a pool</image:caption>
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    <image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a man holding a disco ball over his face</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/54fbda89-de42-4fda-9583-ffc5b6c0ed6e/harrahs-ad-13.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a woman balancing a cocktail on her head</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/64a5b50a-98ad-4443-8b12-e26e7a8846f9/harrahs-ad-14.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a person wearing a gold disco-ball mask</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/15e80a75-0dff-43c1-a96b-cde84dabfd90/harrahs-ad-15.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a man in red swim trunks by a pool</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/4b409748-7479-4a76-a427-c81fda653329/harrahs-ad-16.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a woman walking a cheetah statue</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/88b2f08c-ea81-40b2-8ff6-ec08fb04cbe7/harrahs-ad-17.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a man wearing a lampshade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/60436d66-5309-4079-b8e8-a3b2abbf759a/harrahs-ad-18.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a woman in stacked sunglasses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/06d31c1f-b294-40d9-9141-b9b9da2dde1f/harrahs-ad-19.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a woman's hair covering her face under sunglasses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/81f8406b-b8e6-4ef0-aec0-05a07391e688/harrahs-ad-20.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is boring." with a man in a blue robe and white sunglasses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/a5d16130-b09c-4d92-9675-e2fe86947584/harrahs-ad-21.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun has a curfew. Funner calls the shots." with a woman kicking water in a pool at night</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun waits for Friday. Funner hijacks a Tuesday." with friends cheering at a casino table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/08ba9b68-7b0d-45e3-ac9c-40d9d639046b/harrahs-ad-23.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun has a poster of Funner above its bed." with a man in a cowboy hat in a bubble bath</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Fun is a plan. Funner is a plot twist." with a man in a gold suit floating in a pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/50ff7e1d-9766-4b8f-9937-97cd08f74f74/harrahs-ad-25.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's ad "Funner canceled Fun's early check out." with friends lounging on a hotel bed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/f8ec4fe1-517f-441c-aaaf-683d8d75c10b/harrahs-ad-26.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's banner "Fun is boring." with a person in a gold disco-ball mask</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68f9280ed23c7d64138b953b/5482a4a9-53ac-4171-9652-a8d6b0f694e3/harrahs-ad-27.jpg</image:loc>
      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's banner "Fun has a curfew. Funner calls the shots." with a man in a blue robe</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's banner "Fun is boring." with a man in red swim trunks by a pool</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Harrah's</image:title>
      <image:caption>Harrah's banner "Fun asks permission. Funner makes the rules." with a man in a gold suit in a pool</image:caption>
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    <image:image>
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