Case Study

HARRAH’S

Group of friends cheering at a casino table under neon lights
Woman with silver braids laughing in a patterned jacket with a cocktail balanced on her head
Older man in white sunglasses and an open blue robe embroidered with cocktails
Bearded man in a gold floral shirt holding a martini while champagne pours
Man in a cowboy hat and tiger-print robe pouring champagne in a bubble bath
Man in a gold sequined suit floating in a pool holding a cocktail
Two Harrah's posters: "Fun is boring." and "Fun has a poster of Funner above its bed."
Two Harrah's posters: "Fun has a curfew. Funner calls the shots." and "Fun is boring."
Two Harrah's posters: "Fun follows the crowd. Funner starts one." and "Fun waits for Friday. Funner hijacks a Tuesday."
Two Harrah's posters: "Fun is boring." and "Funner canceled Fun's early check out."
Two Harrah's posters: "Life, liberty, and the pursuit of Funner." and "Fun is a plan. Funner is a plot twist."
Two Harrah's posters: "Fun waits for Friday. Funner hijacks a Tuesday." and "Fun wants to be Funner when it grows up."
Two Harrah's posters: "Funner keeps Fun on a short leash." and "Fun is boring."
Harrah's ad "Fun is boring." with a woman holding a small dog
Harrah's ad "Fun is boring." with a man in a floral shirt as champagne pours
Harrah's ad "Fun is boring." with a snorkeler in a pool between a pair of legs
Harrah's ad "Fun is boring." with a couple in swimwear by a pool
Harrah's ad "Fun is boring." with a man holding a disco ball over his face
Harrah's ad "Fun is boring." with a woman balancing a cocktail on her head
Harrah's ad "Fun is boring." with a person wearing a gold disco-ball mask
Harrah's ad "Fun is boring." with a man in red swim trunks by a pool
Harrah's ad "Fun is boring." with a woman walking a cheetah statue
Harrah's ad "Fun is boring." with a man wearing a lampshade
Harrah's ad "Fun is boring." with a woman in stacked sunglasses
Harrah's ad "Fun is boring." with a woman's hair covering her face under sunglasses
Harrah's ad "Fun is boring." with a man in a blue robe and white sunglasses
Harrah's ad "Fun has a curfew. Funner calls the shots." with a woman kicking water in a pool at night
Harrah's ad "Fun waits for Friday. Funner hijacks a Tuesday." with friends cheering at a casino table
Harrah's ad "Fun has a poster of Funner above its bed." with a man in a cowboy hat in a bubble bath
Harrah's ad "Fun is a plan. Funner is a plot twist." with a man in a gold suit floating in a pool
Harrah's ad "Funner canceled Fun's early check out." with friends lounging on a hotel bed
Harrah's banner "Fun is boring." with a person in a gold disco-ball mask
Harrah's banner "Fun has a curfew. Funner calls the shots." with a man in a blue robe
Harrah's banner "Fun is boring." with a man in red swim trunks by a pool
Harrah's banner "Fun asks permission. Funner makes the rules." with a man in a gold suit in a pool

SUMMARY

SERVICES

/CASTING
/PRODUCTION

KEY TAKEAWAYS

Vision-led. Detail-obsessed. Always on.

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Let’s make cool sh*t.

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